New Collaboration Further Grows Mendes and AG Ventures’ Partnership Platform with Multi-platform Campaign and Investment in SmileDirectClub
SmileDirectClub, the market leader and pioneer of doctor-directed, remote invisible aligner therapy, is teaming up with singer-songwriter Shawn Mendes to spread the message of the confidence that an amazing smile can bring.
“I’m really excited to partner with SmileDirectClub and collaborate with a company that aims to build confidence and spread positivity in an authentic way,” said Mendes.
Mendes has partnered with SmileDirectClub to speak to a mission he stands behind and further focus his partnership platform on investing in organizations, brands, and causes that resonate with him on a personal level. The partnership will kick off with a new TV spot starring Mendes that will air during the GRAMMY® Awards on February 10. A portion of the proceeds resulting from the campaign will be donated to organizations that seek to improve children’s health as well as mental and emotional well-being.
“SmileDirectClub was founded on the belief that everyone deserves a smile they can be proud of, and we’re thrilled to team up with Shawn Mendes, who truly embodies the confidence that comes with an amazing smile,” said Alex Fenkell, co-founder of SmileDirectClub. “We know he’s a perfect partner to help spread our message and mission.”
Founded four years ago, SmileDirectClub is revolutionizing the process for getting a straighter smile. Today, the company is valued at $3.2 billion, employs nearly 4000 people, and has helped more than 370,000 people achieve their dream smile. SmileDirectClub is democratizing confidence by making an amazing smile more affordable and accessible.
About Shawn Mendes
GRAMMY-nominated, Toronto-born multi-platinum singer/songwriter Shawn Mendes released his highly anticipated self-titled third album in May 2018. The album debuted at #1 on the Billboard 200 album chart as well as multiple additional worldwide markets, including Australia, Canada, Mexico, Belgium, and Holland, and shot to #1 on iTunes in more than 80 countries immediately upon release. The album became one of the best-selling album debuts of 2018 and made Shawn the third-youngest solo artist to ever have three consecutive #1 albums. At the end of 2018, Shawn was nominated in two categories for the 61st annual GRAMMY Awards, including Song of the Year for “In My Blood” and Best Pop Vocal Album for Shawn Mendes. Leading up to the album, he released multiple tracks including “Youth” featuring Khalid, “In My Blood,” and “Lost in Japan.” Both “In My Blood” and “Lost in Japan” experienced massive success, soaring to the #1 and #2 spots on the overall iTunes chart in the U.S., reaching the Top 5 on iTunes in over 50 countries, and holding the #1 and #2 spots on Spotify’s “New Music Friday” playlist. With “In My Blood,” Shawn became the first artist to ever have four #1 singles at AC radio before the age of 20.
In April 2017, Shawn released his 3x Platinum hit “There’s Nothing Holdin’ Me Back.” The track scored Shawn his second #1 single at Top 40 radio and on Billboard‘s Pop Songs chart, joining his 7x Platinum single “Stitches.” Throughout his career, Shawn has achieved three consecutive #1 album debuts, two platinum albums, and eight consecutive platinum and multi-platinum singles. Worldwide, he has sold over 15 million albums and 100 million singles, and has amassed over 20 billion song streams and 6 billion YouTube views. Shawn has completed two sold-out world tours with over 1 million tickets sold, selling out legendary stadiums and arenas including NYC’s Madison Square Garden and London’sO2 Arena in minutes. On his upcoming tour, Shawn Mendes: The Tour, he sold out his first-ever stadium show in minutes at Rogers Centre in his hometown of Toronto. The tour begins in March 2019, with over 70 dates currently announced across the UK, Europe, North America, Latin America, and Australia/New Zealand, with more to be announced soon. He topped Billboard‘s “21 Under 21” in 2017 and 2018 and has been featured on Forbes‘ “30 Under 30,” Spotify’s “25 Under 25,” and TIME magazine’s “TIME 100 Most Influential People.” In February 2018, ROI Influencer Media recognized Shawn as the #1 Most Influential Artist and #1 Most Influential Teen across all social media platforms.
About AG Artists:
Andrew Gertler (AG) Artists is a full-service artist management and creative company responsible for building the careers of multiple major label and independent artists, including GRAMMY-nominated singer-songwriter Shawn Mendes, and housing tech investment arm AG Ventures, as well as film production company AG Films.
SmileDirectClub was founded on a simple belief: Everyone deserves a smile they love. Recognizing an opportunity to increase access to dental care, the company pioneered the creation of cutting-edge platforms and technology for doctor-directed, remote aligner therapy. With a digital network of more than 240 affiliated licensed dentists and orthodontists overseeing customer treatment, from the taking of impressions made with an at-home kit or receiving a digital scan taken at one of the 200+ SmileShops across the United States and Canada through the end of the customer’s treatment, SmileDirectClub has made orthodontic solutions more affordable and convenient than ever before. SmileDirectClub was founded in 2014 by Alex Fenkell and Jordan Katzman in partnership with Camelot Venture Group, whose portfolio companies include 1-800 CONTACTS and Quicken Loans, and is based in Nashville, Tennessee. For more information, visit SmileDirectClub.com.