After taking some time to build his management and record label teams, emerging Venezuelan artist LA CRUZ returns with his new single “SAHARA,” kicking off a series of releases. This song takes listeners through the heart’s fiercest yearnings, relying on sensual lyrics and a party reggaeton beat to describe passion like the Sahara sun.
This track came from a conversation LA CRUZ had in the studio with his producers and friends about the excitement and strong desire to love someone, and you would even be willing to take a flight just to be with that person. He was amplifying the intense feelings that can come from loving someone. “SAHARA” was written by the artist and his friends, who were also part of the production of the singles “Cuban Beef” and “Joshi”.
This single is about a strong desire for someone, not allowing anything to come between you and the person. “Tell me what you want, and I’ll give it to you at once” means I’ll do anything for you. The title “SAHARA” is also highlighted in the lyrics: “We get warm like the sun of “SAHARA” because it is a feeling as deep as the warmth of the Sahara sun.
“I want people to feel identified with the song, with the emotions it conveys, because it was made with a lot of love, and I want to transmit that energy!”. – The Cross
“SAHARA” is accompanied by a music video produced by Xavi Pastor under the direction of Victor Marin and Manuduali as creative director. The video reflects the song’s warmth and the word HEAT in general with the skin tones of the dancers, the colors used in the video, and the dance moves in the context of a mechanics workshop having fun.
“SAHARA” is available on all streaming platforms.
About LA CRUZ:
La Cruz is a disruptive singer/songwriter from Venezuela who has positioned himself at the forefront of a new generation of genre-bending artists taking over the Latin urban scene. Merging reggaeton beats with evocative lyrics that draw from personal experiences, La Cruz’s music champions inclusivity and diversity, challenging the genre’s traditional hetero-normative boundaries. As an active part of the LGBTQ community, La Cruz transforms adversity into empowerment, using his platform to advocate for broader representation and acceptance.
