PERSONA DROPS NEW SINGLE “INDIE COWBOY” WITH MUSIC VIDEO
LONG ISLAND, NY | JUNE 8TH, 2018 – Long Island indie pop/rock band Persona find their footing in their new single “Indie Cowboy,” out TODAY. Released with a corresponding music video, the quartet explore various elements of indie rock, pop, and alternative on the track, while simultaneously sounding rather seasoned and crisp. Recorded at ZIN Records on Long Island, the new track is a strong representation of the band’s upcoming EP, due out at the end of this year or early next year. Although just a single, you get a sense of perseverance from Persona, who collectively as individual members have overcome quite a few trying feats. Taking those unique pains and applying it to Persona’s creative process, the result is an indie mish mosh of triumph. About “Indie Cowboy,” the band states:
“Indie Cowboy” has been a long time in the making. The intro guitar riff was written by singer Tom Spartinos nearly ten years ago! It wasn’t till about 4 years ago, where the band actually started to put it together. Musically the song came together after CJ Kostaras joined the band and took the drums to a whole new level. Lyrically, the song was written within the last 6 months by Costas Themistocleous and Tom Spartinos. “We are by no means a political band or band that’s really in touch with politics, but we wanted to write a song about current events and where we feel we fit in such places.” States Tom Spartinos. “Indie Cowboy is an indirect shot at the racism, division, & state of the current world and its affairs. I believe everyone needs to lay down their pride and just remember that we are all human beings,” adds Costas Themistocleous.
The adage that states “what doesn’t kill you makes you stronger” hits home for Long Island Indie/Pop rock quartet Persona. Prior to the band’s foundation in 2011, the members spent the better part of the decade not only developing their craft, but becoming one with the character, reality and imagination that makes the band who they are today. “We write songs about events that have happened in our lives. Our songs are about overcoming are struggles, they are literally who we are collectively and individually,” states singer Tom Spartinos. Indeed, the struggle has been very real in past years with a car accident nearly taking bassist Sam Trestmans’ life, a fire destroying guitarist Costas Themistocleous’ home as well as the band’s home recording studio and various battles with demons and addiction. “The ups and downs of life in general have solidified a strong and sacred bond between us that has reflected in our music,” explains Themistocleous. Indeed, the layered indie-rock sound that Persona has cultivated shines in the band’s debut release, “Take Me To The Mon”. Released in late 2012, the EP is rich with crisp harmonies and nostalgic melodies. “Mayday, We Crashed” was the sophomore EP produced by Gary Cioffi (Transit, Four Year Strong) at Maximum Sound Studio in Danvers, MA. Upon completion of “Mayday, We Crashed”, Persona ultimately crashed and went under the radar. Little did they know it would be a few years before they shared their music with the world again. “After we got home from touring and the release of “Mayday, We Crashed” we burnt out, we all felt it would be best to take a few weeks to ourselves, little did we know how long that few weeks would turn out to be” explains Tom Spartinos on the band’s state after “Mayday, We Crashed.” “We just needed a break. We needed to grow individually to get to the next chapter of our lives. I honestly can’t say it didn’t hurt me every day, but Tom and I kept writing when we had the chance and jamming full band when available,” retorts Costas Themistocleous. In the spring of 2017, Persona released the single and lyric video for “Say What You Say,” followed by former bassist Will Suraci departing from the band and drummer CJ Kostaras (Giants at Large) becoming the back bone. The band is currently set to release 3 new singles and videos before they hit the studio in November 2018 to record their 3rd EP and are planning numerous local and national tour dates for 2018 and beyond.“Indie Cowboy” is available NOW.
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