A Foreign Affair Share Poignant “Losing The Memory” Video — WATCH

The song appears on the band’s new album Still Frame, which is out now.

“I wrote this song as a form of therapy to process my mother’s diagnosis with Alzheimer’s this year,” says singer Alex Strobaugh. “This disease affects so many families and I wanted to pay respect to that pain. In this music video, there are clips from home videos that my family took growing up and it is incredibly personal to me so I hope this conveys a feeling of empathy towards anyone who might be going through the pain that it can bring.”

Learn more about how you can help those affected by Alzheimer’s disease here.

A Foreign Affair features Alex Strobaugh, former vocalist of Incredible; the tasteful lead guitar playing and electronic nuances by Jared Cambridge; the clean and rhythmic guitars of Nick Blevins; the soulful and punchy bass lines from Jordan Hoover; and hard hitting drum playing from Joe Iuele.